Guide: How to Direct Traffic to Online Betting and Gambling in Argentina

[3Snet]

Argentina has a longstanding tradition of gambling. Though it is smaller in scale than Brazil, online casinos and betting platforms remain popular here. In this guide, we'll explore the key characteristics of this market.

Gambling Regulation in Argentina
Gambling arrived in Argentina with the colonists in the 16th century. The first wave of regulation occurred in 1946 under President Perón's administration. In 1999, the Supreme Court transferred regulatory powers to the individual provinces. Currently, each of the 23 provinces and Buenos Aires establishes its own rules.
Where Are Online Betting and Casinos Legal in Argentina?

• Buenos Aires (City): Legal since 2022, with over 30 licensed operators (Bet365, Betsson, Bplay, etc.). Tax: 2% of gross revenue.
• Buenos Aires (Province): Legal since 2020, with around 25 licensed operators. Tax: 10% for bookmakers, 12% for casinos.
• Córdoba: Regulated by IPLyC, with licenses issued to Bplay, Betsson, and others.
• Entre Ríos: Legal since 2021, with 12 licenses issued.
• Santa Fe: Legal since 2024, with 14 licenses issued.
• Mendoza: Eight licenses were issued in 2024.
• Río Negro and Neuquén: Only sports betting is legal.

Areas Where Online Gambling Is Prohibited

• San Luis: Complete ban.
• Formosa: Website blocking.
• Santiago del Estero: Transaction blocking.
• Other regions have no explicit laws restricting online gambling, so international platforms are accessible there.

Financial Metrics
The gambling market generated $6.41 billion in revenue in 2025 and is expected to grow to $7.24 billion by 2029. There are 11.7 million players.
Blocking Illegal Websites
Blockade initiatives are implemented at the provincial level. Example: In 2025, Corrientes blocked 424 websites by court order.
Advertising Regulations
Key Restrictions:

• Cannot target audiences under 18 years old.
• Prohibition of unsolicited SMS messages.
• Ban on guaranteeing 100% winnings.

Who Plays and Why?
According to Blask (June 2025):

• Primary Age Group: 18–34 years old (65%).
• Education: 60% have graduated from school or university.
• Employment: 45% are employees.
• Reasons for Playing: Making money (50%), entertainment (40%), adrenaline rush (30%).

Popular Forms of Gambling and Betting

• Sports (football, basketball): 70%
• Lottery: 40%
• Live Casino: 35%
• Slots: 30%
• Poker: 25%
• Esports: 20%
• Virtual Sports: 15%

Argentina's Top 10 Brands
Bet365, Betsson, BetWarrior, Bplay, Betano, Casino Magic Online, City Center Online, Stake, 1xBet, Palpitos.
Popular Sports in Argentina

• Football: Absolute Leader
• Rugby: Los Pumas at the World Cup
• Cycling: Tour de San Luis Race
• Tennis: ATP Tournaments and the Davis Cup
• Polo and Pato (National Sport)

Advertising Approaches

• Full Localization: Language, tone, and cultural references.
• Emphasize Licenses and Fast Payouts.
• Thematic Promotions: Tailored to local matches and festivals.
• Holiday Bonuses: Independence Day (July 9), Christmas, etc.
• Slot Tournaments: Themes inspired by tango, gauchos, and influencers.

Popular Payment Methods

• MercadoPago, Ualá, bank transfers.
• Cryptocurrency and unlicensed wallets are forbidden.
• Identification rules have been simplified (Decree 353/2025).

Traffic Sources and Platforms

• Traffic Sources: Social media (50%), search engines (40%), recommendations (30%).
• Popular Social Networks: Facebook*, Instagram*, YouTube.
• Search Engines: Google (94.57%), Bing, Yahoo.
• Devices: 62% mobile.
• Smartphone Brands: Samsung, Motorola, Apple.

Argentina is a rapidly growing market with unique characteristics. Now it's your turn! Choose offers, join in, and start earning!

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